OnePlus7T Launch Campaign
2019
  • Visual Identity
  • Packaging
  • Keynote

The OnePlus7T was the first product to compete with Apple, Samsung, and Google premium phone products. In order to stand out from the competition, I led a small design team to design a visual campaign that dismissed the blurry-rainbow-gradient visual trend of most tech/smartphone companies and built a visual branding system for OnePlus that relied heavily on a thoughtful color scheme and rigid typographic hierarchy. These guidelines allowed the system to be easily applied and establish a sense of cohesion across digital assets, packaging, press kits, and other collateral.

Bantu Wax
2019
  • Motion Graphics
  • UI Design

Motion Graphics for Bantu Wax website (for Look Studios)

Cranbrook Leather Lounge
2018
  • Poster
  • Typography
  • Illustration
Goth Lounge Poster

Poster for a gathering that celebrated goth, post-punk, and EBM music and culture. “Dance, dance, dance to express your pain and suffering; hands at your sides; eyes looking at the ground; drag on your cigarette every three seconds.”

The Fund For Pratt
2017
  • Strategy
  • Visual Identity
  • Marketing Campaign
The Fund for Pratt The Fund for Pratt

Built upon the idea of disseminating Pratt Institute’s curriculum, the new Fund for Pratt campaign turns the fundraising department of Pratt Institute into a producer and publisher. Direct mail spotlights the work, theories, or criticisms by Pratt alumni, faculty, and students. Essays, manifestos, instructional art, concrete poetry, and much more subvert the expectations of what direct mail can be. The email campaign profiles those same alumni, faculty, and students’ processes and practices. The branding is a simple nomenclature system, allowing the collateral to be a blank canvas for the featured artist/designer/author, while also framing the marketing collateral as documents—or evidence—of a Pratt education and the good it is doing in the world, not exclusively on the Pratt campus.

View proposal deck → PDF

Urban Life HUD
2019
  • UI/UX
  • Product Design

UI/product design of HUD displaying live arrival times for local NYC MTA bus and subway services, as well as the date, time, and local weather.

Pratt Institute Design System (Internal)
2016
  • Design System
  • Visual Identity
Pratt System Pratt System

Design systems made to help expedite the workflow of the Pratt Creative Services department. The visual identity references the historical architecture of the Pratt Institute campus—from engraved type to industrial window frames and gates. These referecnes translated to graphics established typographic rules and logistics to easily apply to print or digital collateral and scale with various formats and dimensions.

SpaceSpaceSpace
2018
  • Architecture
  • Bespoke Typography
  • Symposium
SSSPPPAAACCCEEE SSSPPPAAACCCEEE
SSSPPPAAACCCEEE SSSPPPAAACCCEEE

I was a co-oraganizer and designer of SpaceSpaceSpace, a three-day gathering centered around alternative pedagogy, self-organizing, and exploring ways of disrupting the productions of knowledge within academic structures. Inflatable architecture was built to house the event and provide a stark contrast to the historic Cranbrook campus. It was also meant to be seen as ephemeral so that an urgency to establish and maintain a connecton between Detroit initiatives and Cranbrook could be instilled. Because the inflatable architecture was such an important facet of the SpaceSpaceSpace event, the bespoke typeface for the branding used standardized architectural handwriting as its foundation and morphed it with the bubbly forms of the inflatable architecture.

TyPoGrApHy
  • Bespoke Typography
Bespoke Typography

Custom typography for various clients (shown here: Unistrut Radio, U-S.biz, and Microsoft).

321 Gallery
2016–XXXX
  • Visual Identity
  • UI/UX Design
  • Backend Coding
321 Gallery 321 Gallery 321 Gallery

The identity for 321 Gallery is based on the gallery’s DIY approach to a white-collar profession, with the “logo” (and website UI) mimicking the gallery’s architectural floor plan while dissonant typography conditionally brands both the gallery and their artists as one entity. Each iteration attempts to draw out eccentricities that are confrontational and memorable to their audience.

Alyssa Klauer
2019
  • Book Design
  • Illustration
  • Typography
Alyssa Klauer book
Alyssa Klauer book Alyssa Klauer book Alyssa Klauer book

The book design for painter Alyssa Klauer uses the blurry and volatile brush strokes of Klauer’s paintings to depict the intersection of magic, feminism, cherries, and other themes and methodologies of Klauer’s practice. (Designed with Brenden Lovejoy)

Differentiate by Design 6 (Art Fairs)
2016
  • Book Design
  • Illustration
  • Art Direction
DxD6 DxD6 DxD6

A majority of contemporary art fairs cater more to celebrities and commerce rather than culture. Using french folds and collaged stock photography, this publication asks the reader if they are willing to destroy this gaudy artifact—by ripping the french folds—and break down the facade that art fairs have constructed.

Differentiate by Design 5 (Diversity)
2015
  • Book Design
  • Illustration
  • Art Direction
DxD5 DxD5 DxD5

This publication is printed entirely in black and white to instill within the reader a desire for diversity (e.g., color). Portraits are converted to embossments so that the age, gender, race, or other characteristics of a person influence the text of the current and previous profiles.

Seeing Through
2018
  • Animation
  • Motion Graphics

“You can’t go on ‘seeing through’ things forever. The whole point of seeing through something is to see something through it. To ‘see through’ all things is the same as not to see.” —C.S. Lewis

Frantic Philanthropy / Soft In Speech, to the Bone
2019
  • Illustration
Thesis Thesis

Paintings/Illustrations made for Cranbrook Academy Of Art's MFA thesis exhibition. These illustrations were visual representations of my Oozethetics statement: dark entanglements producing disorientation that invigorates solidarity.

Metaphysical Hauntings webseries
2017
  • Logo Design
Metaphysical Hauntings
© Rory King. All rights reserved.
Typeset in Inferi by Blaze Type and BallPill by Benoît Bodhuin.